В третьем квартале календарного 2008 года компания Apple продала 6,9 миллиона iPhone 3G. Первый миллион iPhone 3G был реализован за первый уикенд продаж. Для того чтобы продать миллион смартфонов iPhone первого поколения, Apple потребовалось почти три месяца.
Компьютеров iMac и ноутбуков MacBook, MacBook Pro и MacBook Air в третьем квартале было продано более 2,5 миллиона. За этот же период Apple реализовала чуть более 11 миллионов плееров iPod.
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